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What Is a Customer?

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A customer is a person who brings us there wants. It is our job to handle them profitably to them and to ourselves.

A customer is not someone to argue or match wits with. Nobody ever won an argument with a customer.

A customer is not a cold statistic - they are flesh and blood human with feelings and emotions like our own, and with biases and prejudices.

A customer is not an outsider to our business - they are part of it.

A customer is not an interruption of our work - they are the purpose of it. We are not doing them the favour by serving them; they are doing us the favour by giving us the opportunity to do so.

A customer is not dependent on us - we are dependent on them.

A customer is the most important person ever in this salon - in person, by mail, or by telephone.

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